Recent reports indicate that Philippine carriers PAL and Cebu Pacific have suffered declines in profits. Such was however related to the fluctuations in the peso value as well as the expansion programs of the two carriers.
In order to compete globally and encourage the local costumer base to fly their respective planes, PAL and Cebu Pacific should streamline their respective organizations, eliminate redundant employees, offer value for money services which include passenger amenities such as free wi-fi, dedicated on-line reservations systems and a 5-kilo free carry-on allowance. In addition, the said carriers should be creative and proactive in their advertising by promoting local tourist destinations, support causes like environmental protection and habitat preservation.
In order to be competitive, locally and globally, PAL and Cebu Pacific should study and learn from the likes of low cost carriers like Ryanair and regular carriers like Singapore Airlines. In an increasingly cut-throat aviation market, strategy in management and in public relations can do wonders in making a company's bottonline liquid and hot.
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